About Us
Why?
I created ETP Coaching because I have a passion for running, fitness, and sports performance. Along the way, I noticed a common problem: too many people become completely focused on the outcome.
A personal best. A finish time. A podium place. A number on a leaderboard.
When success is measured only by the result, every setback feels like failure. The joy of training is lost, motivation fades, and the reason we started in the first place can be forgotten.
At ETP Coaching, we believe there is a better way.
Our coaching is designed for everyday runners, endurance athletes, gym goers, and sportspeople who want to become the very best version of themselves. Whether you're training for your first 5K, a marathon, an ultra-marathon, a HYROX event, or simply looking to improve your fitness and health, your journey is unique to you.
We don't compare your performance to anyone else's.
We focus on your goals, your lifestyle, your challenges, and your potential.
Because true success isn't defined by a single race result or training session. It's built through consistent effort, personal growth, and the habits you develop along the way.
That's why the foundation of ETP Coaching is simple:
Enjoy The Process.
We are here to provide expert running coaching, strength and conditioning, endurance coaching, and performance support that helps you achieve your goals while rediscovering the enjoyment of training.
Because high performance isn't reserved for elite athletes.
It's about Your High Performance.
The highest level of performance that is possible for you, your life, and your goals.
And when you learn to enjoy the process, the results often take care of themselves.
Rob Joines
My coaching journey began with a simple desire: to help others and share the knowledge and experience I've gained through running, fitness, and sport. What started as a hobby quickly became a passion, and eventually evolved into ETP Coaching.
Running has had a hugely positive impact on my physical and mental wellbeing, and I'm passionate about helping others discover what they're truly capable of when given the right support, guidance, and opportunity.
I am a Level 3 Qualified Personal Trainer and a Coach in Running Fitness (CiRF) with England Athletics. Over the years, I've worked with athletes of all abilities, from complete beginners taking their first steps through Couch to 5K programmes, to marathon runners, triathletes, HYROX competitors, and 100-mile ultra-marathon athletes. However, the achievements I'm most proud of aren't measured by finish times or medals—they're the personal milestones, confidence, and lifestyle changes my clients achieve along the way.
Sport has always been a major part of my life. I played rugby for over 20 years and have participated in a wide range of sports including rugby league, football, basketball, golf, netball, and touch rugby. This broad sporting background allows me to understand the unique physical and mental demands that athletes face, regardless of their chosen sport.
As a coach, my goal isn't simply to tell you what to do. I want to help you understand why you're doing it. Whether your goal is to complete your first 5K, run a marathon, improve your strength and conditioning, or enhance your overall sports performance, I believe coaching works best when it's a partnership.
At ETP Coaching, you'll receive more than just a training plan. You'll gain the knowledge, confidence, and support needed to enjoy the process, trust the journey, and become the very best version of yourself.
Because it's not about elite performance.
It's about Your High Performance.
“It has been great to have the burden of weekly session planning removed. On a weekly basis, or sometimes 2 or 3 times a week I give Rob feedback on (key) sessions, which he listens to and understands, and adapts the plan as necessary.”
Lets Chat…
Choosing the right running coach or fitness coach is one of the most important decisions you'll make on your journey. Every athlete is different, with unique goals, challenges, lifestyles, and motivations, so it's essential that your coach understands what matters most to you.
That's why I offer a free, no-obligation consultation call.
This is an opportunity for us to get to know each other, more importantly, it's your chance to discover whether ETP Coaching is the right fit for you.
Coaching is a partnership built on trust, communication, and shared commitment. During our call, I'll explain how I coach, answer any questions you may have, and help you understand how we can work together to achieve your goals.
No pressure. No sales pitch.
Just an honest conversation about where you are today, where you want to be, and how we can help you Enjoy The Process while achieving Your High Performance.
Book your free consultation today and take the first step towards becoming the best version of yourself.